Branding Design

WEEK 1

Task 1 : Branding in your everyday life

CONTEXTUAL PRACTISE ELECTION

Contextual Practise 

Former Australian Prime Minister Kevin Rudd Crowdsources Election T-Shirt Design

Kevin Rudd , former Prime Minister of Australia and Minister of Parliament announced the winner of a t-shirt design contest he launced in coming soon .

The winner is Studio 71 , a graphic design studio design started Shane Marchewka who discovered the contest on crowdsourcing site Design Crowd and submitted six design to the website's $1,000 t-shirt design contest .

' I registered with DesignCrowd earlier in the year as a way to boost my exposure as a freelance designer . I am stoked enough to say i have a former Prime Minister as a client however the $1,000 prize money is like a cherry on top of a very sweet cake ' he said

Mr Rudd tweeted about the contest yesterday and said , ' Shane is a great guy who is putting in the effort to start his own small business . He had a range of great ideas and really embraced the spirit of the competition . I wish Shane and Studio 71 all the best for taking his business to the next step . I was overwhelmed by the quantity and quality of entries , so thanks a million to Design Crowd and Australia talented graphic design community '

Its not everyday designers acquire former Prime Minister as clients .

ANDY WARHOL IN GRAPHIC DESIGNER

Andy Warhol ( August 6 , 1928 - February 22 , 1987 ) was an American artist who was a leading figure in the visual art movement known as pop art . His works explore the relationship between artistic expression , celebrity culture and advertisement that flourished by the 1960s . After a successful career as a commercial illustrator , Warhol becamed a renowned and sometimes controversial artist .

Warhol art encompassed many forms of media , including hand drawing , painting , printmaking , photography , silk screening , sculpture , film and music .

Painting
a ) Pop art was an experimental form that several artistwere independently adopting
b) Early paintings shows images taken from cartoons
c ) First pop art paintings displayed in April 1961
d ) Commissioned by BMW to paint a group 4 race version in 1979
e ) Produced both comics and serious works ( soup can , electric chair )

Film
a ) Worked across a wide range of media and highly prolific filmmaker .
b ) Made more than 60 films in 1963 and 1968 .
c ) Plus some 500 short black and white
d ) One of his famous films is Sleep , Batman Dracula in 1964 , Chelsea Girl in 1966 , Vinyl in 1965 .

Music
a ) Adopted the band the Velvet Underground
b ) Paul Morrissey as a the band manager
c ) The Velvet Underground as well as providing its album art in 1966
d ) Designed many album covers for various artists starting with the photographic cover
e ) Designed cover art for The Rolling Stones album , Sticky Fingers 1971 , Love You Live 1977 , The Academy Peril 1972 and Honi Soit 1981 .

Book And Print
a ) Produced several unbound portfolios in 1950
b ) Published book 25 Cats Name Sam and One Blue Pussy in 1954
c ) Other self-published books is A Gold Book , Wild Raspberries , Holy Cats

Photography
a ) To produce silkscreens , Warhol made photographs by his friends and assistants .
b ) These pictures were mostly taken with a specific model of Palaroid camera
c ) This photographic approach to paintings and his snapshot method of taking pictures has had a great effect  on artistic photography . 

Contextual Practise

Choose the topic of social problems using the six thinking hats. The titles which have been selected social problems is illegal racing among adolescents.

ILLEGAL RACING

White -
a) Lack of guidance and control from parent
b) Feel lonely and want to find friends to talk
c) Influenced by friends and free mixing
d) There is a feeling to try something new or being challenged by a friend
e) Bet to get money or get the name of the king of the road tar

Black -
a) Can endanger lives and dies in accident
b) Deformed limbs and no hope of doing work as usual
c) If caught will be a prisoner police and community will look askew
d) To accept punishment from the police as to pay a fine or go to jail
e) Tarnished name and shame parents

Green -
a) Be smart and be careful choosing friends
b) Do not be fooled by the invitation of a friend to illegal racing
c) Think the effect on ourselves and when parents do something
d) Do not wander to midnight because of simple social activities
e) If interest in racing, racing on circuits like cub prix at sepang for guaranteed safety

Contextual Practise

In situations where a 50-year-old man wants to marry again with the girl who is 18 years old. even married and already had a wife aged 50 years. the situation is, how the man to marry a girl without misunderstanding with his first wife. I devide this situation into two Ways is it multiple intelligence and six hat thinking.

1. Multiple Intelligence

a) Existential Intelligence -
   They Islam or Malay descent who can marry more than one wife intended to protect women.

b) Naturalist Intelligence -
  Maybe the girl is a girl who persevere in the face of life test besides having a loving and hardworking nature.

c) Mathematical Intelligence -
  Girls are skilled in financial management in managing the household expenses without any extravagance.

d) Musical Intelligence -
    Maybe the girl has a shop selling musical instruments where the men was also interest in playing guitar

e) Verbal Intelligence -
   The girl was good at courting the attention of the public to visit the music store without knowing despair.


2. Six Thingking Hats

a) White
      - Easy to found at work place
      - Already know the family background and relatives
      - Always punctual with works

b) Red
      - The girl has a character that is honest, sincere caring in ourselves and always smile even in the face of        
         life trials .
      - The man believed the girl is able to carry out properly the responsibility of a wife despite having a busy
         job in the field of selling musical instruments .  
      - Men was also convinced that if the first wife sick, the girls can spend time with caring for the perfect
          first wife until healed .

c) Yellow
       - The man will make every effort to discuss with the first wife without any misunderstanding about the
          benefits if the man married to her. For example, the girls can spend time with the care and
          management of the home perfectly because at this old age anytime can fall ill .          

d) Black
       -  First wife did not believe the girls can take care of and spend time with perfect as the girl might be too
           busy with his work.
       - First wife also believe the man would be in favor of such favoritism and more loving second wife
          compared to the first wife.
       - First wife was afraid the girl will mrampas property they already have a silent .

e) Green
      - The man believe he has more knowledge about the nature and behavior of the girl through her ​​way to
        divide time between work with parents. that is why the man believed the girl was also able to divide the
        first time with his wife as the family girl.

f) Blue
      - First wife wanted the girls to obey the conditions and if the conditions are performed by the girls, he
        could be married and attend the family man at anytime